
From the Principal’s Desk
By Bashon Mann A seasoned public relations official recently presented me with a simple yet profound statement as we discussed his approach to communicating through a crisis, “...your actions should create clarity.” I wrote it down on a piece of paper immediately. There is a transfixing element to our current communications environment. I find there to be no shortage of PR practitioners, career professionals or individuals/influencers offering unsolicited advice on how best t